Dana Adams CEO & CFO

As the CEO/CFO at Rotag Services, Dana Adams is an industry expert with more than 15 years of success in business development and finance. With a proven ability to foster lasting, impactful relationships that convert to opportunities, Dana has solidified his position as a strategic professional. To his roster of achievements, Dana now adds supply chain management to one of the top three car manufacturers in the United States.

Prior to joining Rotag Services, Adams led the overhaul of the iconic Corona Del Mar neighborhood in Newport Beach, California and as partner, maintained a solid portfolio of high-end single family residential projects worth more than $15M in revenue. He finds his greatest motivation in coaching others to perform above and beyond expectations. His success formula for excellence in execution: 80% Execution (do it) | 15% Position (stick to it) | 5% Strategy (plan it).