Dana Adams


Dana Adams is an industry expert with more than 15 years of successful experience in project/product management, service improvement, finance/accounting, vendor relations and business development. He has a proven ability to foster relationships with C-Suite and senior executives for operations, finance and home building opportunities.

While serving as the COO/CFO at Rotag Services, he is responsible for overseeing the transition to being a Tier 1 Supplier/Vendor to one of the top 3 car manufacturers in the United States. While developing client relationships at both the executive and business sponsor level. He is responsible for taking an enterprise and holistic view of global clients to explore synergies and alignment to the client’s business needs.

Prior to joining Rotag Services, Dana’s list of businesses is truly diverse. One major project he has headed up is the overhaul of the iconic Corona Del Mar neighborhood in Newport Beach, California. As partner, Dana’s portfolio of high-end single family residential projects includes several 15M+ projects. While staying true to his diverse background, he worked hand in hand with all phases of the process. From capital raise, to design, to construction, ending with the sale.

Prior to these roles, Dana held multiple positions within the banking and mortgage industry with an emphasis on finance. His tenure included roles in underwriting, marketing, and sales. In addition, he held a leadership role as one of the multicultural, diversity and inclusion leaders.
Dana is most fulfilled when helping people to grow professionally, His vision and ability to nurture relationships lead to long-term solutions and successes. His ability to connect with people at various levels of any organization has allowed him to use various approaches, systems and methodologies in a fast-paced world of service driven businesses. He offers both clients and comrades exceptional professional service, absolute confidentiality, and the most ethical values in executive search.

Dana has achieved outstanding personal and team results. He finds his greatest motivation in coaching others to perform above and beyond expectations. His success formula for excellence in execution: 80% Execution (do it) | 15% Position (stick to it) | 5% Strategy (plan it).
He is distinguished by his passion for business, his focus on collaborative team building, and his commitment to meeting customer and market demands. His contagious enthusiasm instills him and his team members with extraordinary energy and dedication in an environment where innovation is encouraged. Dana does not just set ambitious goals … he motivates people to deliver. His key strengths include Business Development, Strategic Planning, P&L, Organizational Development, Growth Strategies, Processes & Programs. He devotes his time to analyzing business models, automating processes, and systemizing operating structures.

Family and friends say that Dana approaches his personal life as well as his business with a can-do attitude. He embraces the core values of integrity, innovation, and growth.
He currently resides in Frisco Texas with his wife Chan, of 18 years, with their two children Peyton and Drew, who both attend Frisco schools. When not at work, Dana enjoys a round of golf and traveling (most times in conjunction).